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Integrated Gift Card Processing Now Available on PAR Exalt with TransNet

Popular POS system for QSRs can now accept gift cards with TransNet.

Ottawa, Canada, August 31, 2010 - Precidia Technologies Inc., a global leader in the design and manufacture of Internet Protocol (IP) payment and networking products, announced today that its TransNet payment engine application can now work with the PAR Exalt POS system to process fully integrated gift card payments. This development means that the many quick service restaurants (QSRs) that use PAR Exalt with TransNet can now process gift card transactions without a stand-alone terminal. Gift cards are an increasingly popular method of payment in the QSR market.

Until now, QSRs and other merchants accepting gift cards at the point-of-sale using a PAR Exalt system required a stand-alone payment terminal. This set up had several drawbacks for the merchant. Lacking integration with the Exalt system, gift transactions were prone to double entry errors and added another layer of administration to payments. In addition, there was the cost of operating a stand-alone terminal, often dial-based. With Precidia's TransNet solution, gift card processing is fully integrated with the PAR Exalt system, and no additional terminal is required. The TransNet payment engine integrates seamlessly with the PAR Exalt system, delivering fast, fully managed transactions. Pre-certified to a wide range of credit, debit, gift and loyalty transaction processors, the TransNet software, which operates on Precidia's secure POSLynx220 payment router, can route transactions directly to multiple processors.

In addition to processing fully integrated card transactions, the TransNet/POSLynx220 solution also features a web-based management suite. This suite includes the NetVu management server, designed to facilitate 24/7 support of the merchant, and MerchantVu, which is a store-level portal for settlement, suspicious transaction alerts and data analysis.

"Increasingly, QSR franchisees are looking for a better way to accept gift cards at the point of sale", said Pete Caiola of PAR. "TransNet now offers fully integrated gift card acceptance for these merchants, with management tools that make their lives easier. For example, the ability to configure alerts for suspicious transactions is ideal for the QSR industry, where theft prevention at the point-of-sale is a growing issue".

"We are using TransNet on the PAR Exalt system to process gift card transactions", said Charles Singer, CFO of RC&W Inc., a Dairy Queen Franchise in Las Vegas, NV. "This solution makes it easier for us to process gift card transactions, and the ability to close batches and perform settlement tasks with MerchantVu cuts down on our administrative burden".

Precidia President Deepak Wanner agrees that the benefits of full payment integration go beyond the transaction for PAR Exalt users: "As an actively managed solution, TransNet has a full range of tools designed to support merchants and their service providers - from remote deployment to network failure alerts and 24/7 access to data", said Mr. Wanner.

To learn more about TransNet, the POSLynx220 and the NetVu/MerchantVu management suite, visit www.precidia.com/payments. To find out more about Precidia solutions for QSRs, visit www.precidia.com/solutions/rs/qsr.html

About Precidia Technologies
Precidia Technologies is a global leader in the design and manufacture of Internet Protocol (IP) payment and networking products. With customers in over 85 countries, Precidia offers unique products designed for simple serial networking, as well as a suite which manages the complexity of IP based payments in the retail industry. All of Precidia's products have been designed to maximize the potential of existing equipment, with deployment, monitoring, security and management tools. For more information, visit Precidia on the Web at http://www.precidia.com

Media Contact
Precidia Technologies
Tracy King
Marketing Communications Manager

tking@precidia.com
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