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  Home |  News & Events  |  Press Releases  |  Press Release Archives  |  2001

Precidia Technologies announces new Director of Marketing

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Ottawa, Canada, January 17, 2001 - Precidia Technologies, the leader in IP enabling products and solutions for a wide range of industries, including retail, announced today the appointment of Pat Wudwud as Director of Marketing. Ms. Wudwud is responsible for launching the company's thin server product line in non-retail industries, and for overseeing product development and marketing activities in support of Canadian and U.S. Point-of-Sale business development units.

Formerly Assistant Manager of Marketing for the Export Development Corporation (EDC), Ms. Wudwud championed the company's marketing plan and managed the Business Development Unit, responsible for planning and executing marketing activities including strategic alliances, direct marketing, and promotion.

"Pat's expertise in business development and building strategic alliances will be crucial to Precidia's success as we launch the thin server product line for non-retail industries, and prepare for our next round of funding in 2001. Pat's strong background in long-term planning and market research will also be indispensable to the Canadian and US POS business development units." said Deepak Wanner, President of Precidia Technologies. "Pat will be a key asset in Precidia's drive to become the world leader in IP enabling technologies."

"Precidia has the potential to become the world leader in IP enabling solutions for both retail and non-retail industries", said Ms. Wudwud. "With its solid technology base, and advanced relationships with key industry players, Precidia is well positioned to provide its customers with the best possible IP migration solution. I look forward to working with a world-class team to make this happen."

Ms. Wudwud has over 16 years experience in the financial and high technology communities in market research, marketing and business development, and holds a Master of Arts degree from the University of Windsor.

About Precidia Technologies
Precidia Technologies Inc. is a global leader in the design and manufacture of IP access devices for a wide range of industries, including retail payments and building automation. With customers in over 75 countries, Precidia's unique product line of wired and wireless access devices seamlessly migrate stand-alone serial and dial equipment onto more sophisticated IP networks. For more information, visit Precidia on the Web at http://www.precidia.com.

Media Contact
Tracy King
Marketing Communications

613.592.7557

tking@precidia.com
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