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Ottawa, Canada, February 6, 2007 - Precidia Technologies Inc., a global leader in the design and manufacture of Internet Protocol (IP) access and device management products, announced today the appointment of Ed Davis and Ted Sarosdy as vice-presidents of U.S. sales, targeting the retail payments industry. With this announcement, Precidia's enhanced sales team is poised to dominate the U.S. retail payments market with its leading edge payment routing and network management technology.
As Vice-President, Eastern U.S., Ed Davis is a payments industry veteran, with over 24 years in progressively senior sales roles. Most recently serving as Director, National Sales for RBS Lynk, Mr. Davis was responsible for cultivating relationships with many of the convenience/petroleum industry's major players. Prior to this, Mr. Davis acted as Hypercom's Vice President of Sales, over a 10 year period. In this role, he helped to establish Hypercom's position in the payment industry by working with banks, processors and VARs.
Vice-President, Western U.S. Ted Sarosdy takes on several of Precidia's key accounts. Leveraging more than 26 years in the payments industry, Mr. Sarosdy comes most recently from Hypercom Inc., where he was Vice President of Sales for the transaction communications division. Previous to this, Mr. Sarosdy was Western Regional Director at Transaction Network Services (TNS) for 7 years. In this capacity, he was responsible for securing the account of one of the largest processors in the country, which resulted in a multi-year contract for over $50 million.
Meeting the demands of the company's U.S. growth, Precidia's sales team is responsible for growing the market for IP payments functionality with the POSLynx220. "We've brought together two of the payment industry's most seasoned veterans, with reputations for delivering results", said Deepak Wanner, president of Precidia Technologies. "Their appointments strengthen our commitment to the U.S. payments industry, as we leverage their combined experience in building fruitful partnerships. We look forward to building continued momentum towards dominating the market for IP payments functionality".
Precidia's U.S. Payments sales team is focused on building and maintaining key channel partner relationships. They will continue to leverage the unique benefits of the company's product line for successful customer solutions in sectors such as convenience store, ECR and restaurants. These key competitive differentiators include a simplified remote deployment model, extensive reporting and alerts, and the most comprehensive approach to security management available on the market.
About Precidia Technologies
Precidia Technologies is a global leader in the design and manufacture of IP access devices for a wide range of industries including retail payments and building automation. With customers in over 80 countries, Precidia’s unique product line of wired and wireless access devices and NetVu network configuration management seamlessly migrates stand-alone dial and serial equipment onto more sophisticated IP networks. For more information, visit Precidia on the Web at http://www.precidia.com.
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