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 Challenge
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| In the convenience store and grocery industry, store space is often at a premium. This challenge extends to the point-of-sale (POS) check out counter. Advancements in payment technology have dictated the need for cash registers, payment terminals and pinpads, as well as additional equipment like check card readers and printers, to coexist in a very small space. |
| The Trans330/380 dial based terminal models are among the most popular in North America, due to their low cost and reliability. However, merchants wantto take advantage of the speed and cost savings benefits inherent in broadband networks. When authorizing check transactions, these dial-based terminals return a verification response code in approximately 20-25 seconds. Many merchants want a faster check authorization solution, but they can’t justify the expense of an IP terminal, and want to avoid any extra cabling or equipment at the checkout counter. |
Solution |
| The iPocket232 is a small (about the size of a credit card) IP converter that converts serial RS232 communications to IP, allowing merchants to harness the cost savings and speed associated with broadband network connectivity. |
| The iPocket232 trims 15-20 seconds from check authorization times, with transactions completed in under 5 seconds. Precidia’s products are certified with Telecheck, First Data’s check verification host, and work with other check verification providers. What about counter space? The iPocket232 can power any 5/9V device, offering a unique benefit to merchants with congested checkout counters. While simultaneously converting the transactions to IP for improved speed, it also powers the Trans330/380 terminal, eliminating the need for a power adapter. In effect, two devices share one adapter and one outlet, reducing both cabling and power requirements at the countertop. |
Application Diagram |
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Benefits |
- Reduced communication costs
- Conserve valuable counter space
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- Retain investment in existing payment terminals and check readers
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| Success Story |
David Hudson (Special Projects Manager for Toot’n Totum) says Toot’n Totum beta tested the system before becoming convinced to roll it out to all locations. Feedback from its 500 employees was overwhelmingly positive, and the chain did not have to invest time in training because clerks were using the same terminals and check readers for verification. “Minutes to us are important”, says Hudson. “Any time you can get the customer in and out a little quicker, you can spend those minutes doing other things…”
STORES Magazine article “When Seconds Mean Dollars”, October 2005 |
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