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The payments industry has evolved to prioritize fraud reduction and customer convenience. Fraud issues include skimming, a major threat to credit card users. Skimming occurs when a credit card is handed over to a retail employee and copied while it is out of the customer's hands. Experts agree that fraud is reduced when the card stays in the customer's hands. To address convenience, merchants are looking for ways to improve the customer's experience at the point-of-sale, by speeding checkout time, offering promotions, or providing more information.
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Customer-facing terminals with TransNet address these key priorities, while bringing additional value. Customer-facing terminals couple with touchscreen cash registers to provide customers with a point-of-sale experience that is secure, convenient and interactive.
To prevent fraud, the customer is the only one to swipe or insert a credit card - it is never touched by retail staff. In addition, cardholder data is protected by full SSL encryption, with the TransNet payment engine. This is a low-cost way for merchants to ensure card encryption.
TransNet is payment engine software that integrates credit, debit, gift and loyalty card payments with any POS device or application. When ported onto an IP terminal, the terminal becomes the platform for this unique payment application. TransNet is pre-certified to a wide range of transaction processors and is PCI PA-DSS validated.
For merchants, among the greatest benefits of the customer-facing terminal with TransNet is the fully managed interactive display. This full color touchscreen can provide customized messages such as advertising, menus, coupons or surveys. The entire solution is managed by NetVu, allowing merchants to customize messages. Customization can be made by location, region, lane, week/day/hour, or by language. In addition, all transactions can be viewed in MerchantVu in near real-time, along with data on customized marketing campaigns.
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